Gold Age Case Study

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Gold Age Australia Group is an aged care company specialising in dementia and palliative care. They operate in an incredibly competitive marketplace. In fact, many of Gold Age's competitors are large multinational corporations with huge marketing budgets. Yet Gold Age age is a family owned and operated group of four locations. 

How then does Gold Age, family owned and operated, dominate Google Searches for Aged Care in their four locations? Of course, they don't have the budgets that the large corporations do. Nonetheless, we showed them how to out rank all those corporations almost without fail in Google searches for Aged Care in their locations. How did we do it? Contact us to find out how we integrated a new website, SEO, marketing strategies and team integration to get Gold Age to #1 position and keep them there.

What challenges is Gold Age Facing?

Urgently increase sales. Plus, build a sales funnel to ensure all facilities are operating at 100% capacity indefinitely. Compete against larger, better funded groups intelligently.

About our client Gold Age Australia.

Gold Age is an aged care company specialising in dementia care and palliative. They operate in an incredibly competitive marketplace. Sound familiar? You probably do too! In fact, many of Gold Age's competitors are large multinational corporations with huge marketing budgets. Yet, Gold Age age is a family owned and operated group of four locations. Therefore, they don't have the budgets that the large corporations do. Nonetheless, we out rank all those corporations almost without fail in Google searches for Aged Care in their locations. That's because we know things they don't :)

Here are some of the results we achieved for Gold Age.

  • First Place page ranking for aged care searches, for all four locations, within 6 weeks of launch
  • Massive increase in sales worth $ Millions $ of dollars
  • The new sales funnel now ensures a constant flow of sales.
  • The new marketing plan allows us to ramp up or down our marketing spend and activities almost instantly, based on needs and objectives
  • Huge branding awareness increase, with massively increased touch points (times the client hears about Gold Age in a given period)
  • Integration with launch of in-house loyalty and standards training resulted in huge increase in staff satisfaction
  • Staff retention levels increased notably, improving internal satisfaction and pride and reducing costs
  • New staff acquisition costs reduced through creation on on site jobs/careers page the is SEO optimised to capture great talent. This means less money is spent on advertising for staff
  • The list goes on... Contact us to learn more

This is how we get incredible marketing results on realistic budgets.

We do this by creating content intelligently. Our strategy included video interviews with a well known celebrity. Then, we tied this to a radio sponsorship on the radio station where he hosted a show. Next, we created a series of blogs that provided rich SEO friendly content. Of course, we optimised all the content for Google. Also, we invested in print and other forms of media to build the brand identity over the long term. In fact, the result was a major repositioning for Gold Age. This repositioning brought Gold Age into contact with a whole new client base and the sales results were nothing short of extraordinary.

We can help you get amazing sales and marketing results too!

Do you need to increase organic sales? That is, sales that come to you? Also, do you want to rank higher in online searches? After all, few people look at page 2. Further, do you want to get more value from your website and marketing expenditure. Perhaps you have thought about producing videos (or perhaps you have tried) but it didn't result in more sales? In fact, if it all feels confusing and too complex, that's the time to talk to Jerome Rault Media.

Talk to us for an assessment of your marketing position. We know what content to produce to get results. Better still, we know how to tie a marketing strategy together so that every aspect of it is maximising its value. That's because when it comes to sales and marketing, the sum of the parts is always far more powerful than the parts themselves. In fact, we're going to hazard a guess that the biggest problem in your marketing strategy is the lack of a long-term, cohesive plan of action with measurable results. Try us. You won't regret it.

-4% Bounce Rate

$1M + sales increase

1000% + ROI

From The Client

“Jerome Rault Media have turned our marketing strategy around 180°. Best of all, we are 'back in the black' and feel in control of our sales strategy. In fact, we know we can call on JRM to get the sales coming in the door at any time. That means we only spend money when we need to. Further, we could not be happier with JRM and continue to grow our relationship with them. Thanks JRM!”

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