What is (PPC) Pay Per Click Advertising and Management?
(PPC) Pay Per Click Advertising, when done correctly, delivers highly qualified sales leads directly to you for a fee. The most popular platform for PPC is Google Adwords.
(PPC) Pay Per Click Advertising is not the be all and end all though. In fact, (PPC) Pay Per Click Advertising needs to be part of your overall marketing strategy. Also, (PPC) Pay Per Click Advertising and Management typically includes paid search ads, display ads, advertising on videos (such as on YouTube) etc.
Furthermore, it usually includes PPC remarketing (where we target people who've visited your website already) and advertising on social media websites such as Facebook.
Minimise the costs...
PPC can be unnecessarily costly when not done correctly. At JRM we carefully monitor our clients (PPC) Pay Per Click Advertising accounts. Then, at regular intervals, we review your spend and the traffic coming through to see how it's converting into sales. Further, we spend a lot of time working on negative keywords to ensure that the traffic coming through to you, that you are paying for, reflects exactly the type of client you're targeting.
Ultimately, our success comes from the work we do around the campaigns, constantly monitoring and refining your PPC spend to maximise the return on your investment(ROI).
"(JRM) understood our needs well... Jerome is an excellent communicator, a consummate professional and a delight to work with".
Director - Career Development Centre, Bond University
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Director - Carbon Neutral
“(JRM) has a clear idea of what we are after and is determined to hit goals, even when unforeseen circumstances occur. (JRM) is knowledgeable in many forms of media and business related topics. I look forward to collaborating with (JRM) again in the future!”
Compositor at Framestore
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We have over 30 years of marketing, sales and technology experience gained worldwide. Our objective is always to provide a return in sales, new customers and brand awareness that far out-strips your investment. In fact, it's in our best interest to make sure you succeed and that's what we do with all our clients - help them succeed.